Privacy Policy

Last updated: 24 June 2026

This Privacy Policy explains how SOFTWARE OPS LIMITED ("TriTrader", "we", "us") collects, uses, and protects your personal data when you use our website and join our waitlist. We are the data controller for the purposes of the UK GDPR and the Data Protection Act 2018.

1. Who we are

SOFTWARE OPS LIMITED (trading as "TriTrader"), company number 16971335, registered office at 128 City Road, London, United Kingdom, EC1V 2NX. We are registered with the UK Information Commissioner's Office (ICO), registration reference ZC168572. You can contact us at admin@softwareops.uk.

2. What data we collect

When you join the waitlist, we collect:

Email address — to contact you about the launch.
Tier interest — which entry tier you selected, to understand demand.
Technical & usage data — referrer, page URL, and (with your consent) analytics events such as page views and clicks. See our Cookie Policy.

3. How and why we use it (lawful bases)

Purpose	Data	Lawful basis
Add you to the waitlist and notify you about launch	Email, tier	Consent
Understand demand and improve the product	Tier, usage data	Legitimate interests
Analytics and measurement	Usage data, cookies	Consent

4. Analytics & cookies

We use PostHog for privacy-focused analytics, hosted in the EU. Analytics only run after you accept them via our cookie banner. For full detail on what is set and how to change your choice, see our Cookie Policy.

5. Who we share it with

We do not sell your data. We share it only with processors who help us run the service, under contract:

Supabase — database hosting for the waitlist, stored in the European Economic Area (Frankfurt, Germany).
PostHog — product analytics, hosted in the European Economic Area (consent-based only).

Your personal data is stored on servers located in the European Economic Area (EEA). As the UK recognises the EEA as providing an adequate level of data protection, no additional safeguards are required for transfers from the UK to the EEA. Where a processor's parent company is located outside the EEA, any such access is governed by the processor's data processing agreement, which incorporates the appropriate safeguards (such as Standard Contractual Clauses).

6. How long we keep it

We keep waitlist data until the product launches and for a reasonable period after, or until you ask us to delete it — whichever is sooner. Analytics data is retained according to our processors' standard retention settings.

7. Your rights

Under UK GDPR you have the right to access, correct, delete, restrict, or object to our processing of your data, and to data portability. You can withdraw consent at any time. To exercise any right, email admin@softwareops.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We use appropriate technical and organisational measures to protect your data, including encrypted transport (HTTPS) and access-controlled storage.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date above reflects the latest version.